Huffy BMX Signing Day: This Is the Real Deal
For those who know BMX, the name Huffy carries weight. If you raced in the ‘80s or caught a glimpse of the freestyle explosion, you saw Huffy right there in the mix. After the BMX boom, Huffy’s presence wasn’t as prominent in the space.
That changed in 2024. We announced our return to BMX—not just as a company selling bikes, but as a brand investing in the sport, the riders, and the future of BMX.
A Defining Moment in Dayton
We brought the full Huffy BMX team to our headquarters in Dayton, Ohio to make it official. Contracts were signed, riders met the employees behind the bikes, and the entire company got a front-row seat to what Huffy BMX is becoming. The energy of the day was unmatched – riders and employees alike got to see firsthand that we are here to build something that lasts.
After the signing, the team hit Mike’s Bike Park and Dayton Indoor BMX Track—two local spots that share the same mission as we do – give riders the opportunity to pursue their passion and keep the sport of BMX rolling. The racers took a crack at freestyle riding indoor ramps and berms, while the freestyle crew lined up at the gate, testing their speed and bike control in a whole new way.
Meet the Team
These riders aren’t here to cash a check and get a bike. They’re here to push the sport forward and share their passion with the world. They’ve joined Huffy because they believe in what we’re building.
Huck Kurinsky – The Next Wave of Freestyle
Huck has been riding since he was three years old. Since his first time on a bike, Huck has been all in. As a three-time USA BMX Freestyle National Champion and the previous world record holder of being the youngest rider to ever land a backflip, Huck brings the same energy to mentoring younger kids that he does to competitions. Training with Nick Bruce, setting his sights on international events, and proving that passion beats everything—he’s got it all lined up for 2025. Huck continues to share his mission to be bigger than the bike everywhere he goes.
Carly Kane – Full-Throttle BMX Racing
BMX racing is ruthless. You either have the speed, skill, and focus—or you’re watching the main from the sidelines. Carly is currently ranked #6 in the world, and she’s not done climbing. She doesn’t just race—she runs clinics, bringing new riders into the sport and making sure they know what it takes to get fast. With a packed 2025 schedule, expect to see her mixing it up on the national and international circuit all year.
Nick Bruce – Freestyle Heavyweight
When BMX freestyle hit the Olympic stage, Nick Bruce was there. A 2020 Olympian and USA Cycling team member, he’s been holding it down at the highest level for years. But it’s not just about his own riding—Nick runs the Brewhouse, a private training facility in Cleveland, Ohio, and spends time coaching younger riders like Huck Kurinsky. Whether he’s competing, mentoring, or helping stoke the flame of BMX in the Midwest, Nick’s impact on the sport runs deep.
Zach Borton – BMX Through and Through
Zach isn’t just on the Huffy BMX team—he’s been part of Huffy for over a decade. A freestyle rider with deep roots in the Dayton BMX scene, he also works as Huffy’s Lead Paint Technician, bringing a custom builder’s mindset to everything he touches. He’s riding at Swamp Fest and Bentonville Bike Fest this year, but you’ll also see his paintwork on our new prototype frames, giving each rider a custom look that matches their style. Zach’s impact on Huffy BMX is manifold and you’ll only see more of that in 2025.
Nic Long – A Leader On and Off the Track
Nic has done it all in BMX racing—two-time Olympian (2012, 2016), Vet Pro, and now the guy running the show for Huffy BMX. He knows what it takes to race at the highest level, but more importantly, he knows what it takes to build a strong team. On top of managing the team, he’s still lining up in Vet Pro, and he’s continuing his work with Duffle Bag Dash, a fundraiser that helps celebrate amateur riders who’ve made their way to Grand Nationals.
Ethan Popovich – Racing’s Next Contender
Fast, smooth, and precise—Ethan is exactly the kind of racer who levels up every time he gets on the track. Competing in the Expert 17-20 Class, he’s gunning to go pro in coming years, and also spending his time hosting clinics with Nic Long and Carly Kane, giving back to younger racers while staying locked in on his own progression.
Jacob Thiem – The Technician
BMX freestyle is full of varying styles and skills, but Jacob brings technical precision and control that makes every trick dialed. A multi-faceted rider, he competes in park, dirt, and even flatland—showing that he is a well-rounded competitor with a deep trick list. On top of contests, he’s also performing at school demos, bringing BMX directly to the next generation of riders.
A Look at What’s Coming
This team isn’t riding outdated frames that have been dressed up with new stickers. They’re on prototype race and freestyle frames, built for progression.
Each racer got their hands on our V2 prototype frames, custom-designed by Shelby DeVilbiss and hand-painted by Zach Borton. The colors are unique to each rider, but the graphic design is unified—showcasing our family of riders each on a frame built to be fast and responsive.
Freestyle riders continue to test our prototype frames in contests and training sessions, pushing them to the limit. No gimmicks—just bikes that hold up under real riding conditions.
This Is Just the Start
Huffy is back in BMX, but not in the way some might expect. We’re not chasing the past—we’re building the future.
We’re putting out frames and completes that make sense for real riders—high-quality, affordable, and designed to be upgraded as skills progress. We’re backing riders who live BMX, not just ride it. And we’re showing up at races, contests, and jams—not as outsiders, but as part of the community.
BMX deserves the attention and focus from companies and riders now more than ever. It needs real investment. Real riders. Real passion.
That’s exactly what Huffy BMX is here for.